If you’ve ever found yourself in a cycle of posting, networking, or emailing like crazy one week… then disappearing for three weeks because life and work got busy, you’re not alone.
For many women building businesses after corporate life, consistency feels like the holy grail — we all know it’s important, but keeping it up without exhausting yourself?
That’s the real challenge.
In this post, I’m going to share how to build a rhythm that works for you — one that helps you stay visible and connected without burning out.
Why We Struggle With Consistency
We’ve been told that consistency means:
Showing up every single day
Being “everywhere” — on all platforms, all the time
Always creating fresh, original content
The problem is, that version of consistency is impossible for most business owners — especially if you’re balancing client work, home life, and everything else.
For women who’ve left corporate to start their own consultancy, coaching, or service-based business, the pressure to “always be on” can quickly turn into:
🌸 Boom-and-bust marketing cycles
🌸 Creative burnout
🌸 Resentment towards the very activities that should be helping you grow
And ironically? This kind of pressure is what makes us inconsistent in the first place.
What Consistency Really Means
True consistency isn’t about frequency — it’s about rhythm.
It means:
Choosing a pace you can realistically maintain
Showing up regularly in ways that align with your strengths and resources
Having a clear message so you can repeat it without sounding repetitive
It’s better to post once a week every week than to post daily for a month and then disappear.
When you have a rhythm that fits your life, your business benefits from:
🌿 Predictable visibility — people know you’re still active and relevant
🌿 Trust — your audience sees you as reliable and credible
🌿 Momentum — your marketing builds on itself, instead of starting from zero every time
Three Steps to Building Your Own Consistent Rhythm
Here’s a simple framework you can use to get started.
1. Choose One Primary Platform
Stop trying to be everywhere.
Pick one main platform where your audience already spends time — for many consultants and service providers, this is often LinkedIn, but it could also be Instagram, a newsletter, or even in-person networking.
Example:
If you choose LinkedIn as your main platform, you might commit to posting one thought-provoking post each week and engaging with 3–5 posts from your network.
2. Commit to a Manageable Frequency
Consistency doesn’t mean daily — it means repeatable.
Start with something you know you can stick to, even in your busiest weeks.
This might be:
One social post a week
A newsletter every two weeks
One networking event a month
The key: choose a baseline frequency that feels achievable, then do it long enough to make it a habit.
3. Plan Around Your Core Message
When your message is clear, showing up becomes easier.
Your core message is made up of:
Who you help
What problem you solve
What outcome you help them achieve
Every time you show up, you can share that message in different ways:
A personal story
A client win (with permission)
A practical tip or resource
A belief or perspective from your industry
You’re not reinventing the wheel every week — you’re reinforcing the same message so it sticks.
Bonus Tip: Batch Your Ideas
One of the quickest ways to reduce the mental load of marketing is to capture and batch your ideas.
When inspiration strikes — during a client call, on a walk, or while reading — jot it down. Then, once a month, set aside an hour to draft and schedule your next few posts or emails.
If you use HubSpot: you can save ideas directly into your marketing dashboard and schedule them in advance.
If you’re not using HubSpot yet: a simple Google Doc, Trello board, or Notion page works just fine.
Why This Works
When you build a sustainable rhythm:
🌿 You stop feeling guilty for not doing “enough”
🌿 You show up consistently without resenting the process
🌿 You make steady progress instead of relying on bursts of activity
🌿 You create trust with your audience because they know you’re here for the long term
And perhaps most importantly…
🌸 You protect your energy — so you can focus on the clients, projects, and opportunities that matter most.
Your Turn
Here’s your challenge this week:
1. Decide on your primary platform.
2. Commit to a baseline frequency you can stick to.
3. Write down three content ideas that align with your core message.
You don’t have to post them yet — just get them down on paper. This is the first step towards building your own consistency rhythm.
Next up: we’ll be talking about sales outreach — and why, when it’s done with care and curiosity, it’s still one of the most effective ways to create new opportunities for your business.