Pricing with Purpose – How to Avoid Undervaluing Your Services

Cost & Pricing – Understand Your Numbers

Let’s talk about pricing. Not the fluffy “charge what you’re worth” advice, but the practical, strategic side of pricing that ensures your business is financially sustainable.

To grow a business, you need to know your numbers. That means getting honest about your costs, setting pricing that reflects the value you deliver, and building a model that works for you—not just your clients.

Ask yourself:

• What are your fixed and variable costs?

• How much does it really cost to acquire and serve a client?

• Are you charging enough to cover costs and generate profit?

Undercharging is one of the most common reasons businesses struggle to scale. It leads to burnout, bottlenecks, and resentment—and it’s totally avoidable.

What good pricing looks like:

• It reflects your experience and expertise.

• It attracts the right kind of client (not just the cheapest).

• It gives you the breathing space to reinvest, grow, and deliver well.

And it all starts with confidence in your numbers.

Weekly Challenge: Review your current pricing. Are you confident it covers your time, delivery costs, and overheads? If not, pick one offer or package and run the numbers. Don’t guess—get specific. You might find you’re due a price rise or a rework to how your services are structured.

Because knowing your numbers isn’t just about making money. It’s about building a business that lasts.

Want to build a business that’s clear, consistent, and sustainable?

Download my free 10 C’s Business Growth Guide—a practical framework to help you simplify your marketing, strengthen your message, and grow with purpose.

Download the guide here